Friday, 6 June 2008

More thoughts on employee communication (part 1)

Here are the rest of my key learnings from the Internal Communication Summit that I have been attending over the last two days.

One point that was made several times is that there are increasing challenges in delivering communication that gets read by, and leads to new understanding or actions by employees. Firstly, it is growing harder to get people’s attention, particularly when they are picking up their emails on blackberries and other devices. Secondly, there is increasing cynicism over use of business-speak. People are sick of hearing from ‘suits’ who aren’t seen as authentic and end up playing bullshit bingo.

Organisations can respond to this new environment by:

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