Microsoft Academy Mobile

I thought this was a great case study of social media implementation - and the opposite of the "sneak it in" approach.

The implementation started slowly with pilots, the development of some content, getting management onboard and identifying champions, but then took place through a very major launch. People were provided with podcasts on SD cards and were supported to try podcasting out. To take it forward, Microsoft provides 'podcasts in a box' - all the equipment someone needs as long as they produce 3 podcasts a month.