The New Social Business

Strategic Competitiveness - Social Capital

Wednesday, 30 April 2008

Is web / enterprise 2.0 a bubble?

Anonymous commented on my post 'social connecting in business', suggesting that 2.0 is a bubble and that I should "pontificate new collaboration / interaction models in HR without bringing up web 2.0".

I don't think that 2.0 is a bubble, but I agree that other approaches are as important (possibly more so). I believe that if organisations see 'connecting' as the key issue, then this will guide their choices in technology and other areas, and avoid over-investment due to marketing hype.


Continued at: http://blog.social-advantage.com/2008/04/is-web-enterprise-20-bubble.html

 

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