Wednesday, 30 April 2008

Enterprise 2.0

Enterprise 2.0 refers (at least in the way I use the term) to the web 2.0 enabled organisation: one, which like web 2.0 (the social web) is likely to be open, collaborative, democratic etc.

The term was introduced by Harvard professor, Andy McAfee in a Sloan Management Review article, Enterprise 2.0: The Dawn of Emergent Collaboration.

McAfee uses the term slightly differently to me – to “focus on those platforms that companies can buy or build in order to make visible the practices and outputs of their knowledge workers”.

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  • jon [dot] ingham [at] social [dash] advantage [dot] com


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