The term was introduced by Harvard professor, Andy McAfee in a Sloan Management Review article, Enterprise 2.0: The Dawn of Emergent Collaboration.
McAfee uses the term slightly differently to me – to “focus on those platforms that companies can buy or build in order to make visible the practices and outputs of their knowledge workers”.
Continued at: http://blog.social-advantage.com/2008/04/enterprise-20.html
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