Tuesday, 30 September 2008

Web 2.0 Hype


    I explained in my recent Knowledge Infusion webinar that I think web 2.0 and social networking tools can lead to transformational changes in organisations, and made the same point in show 001 of TalkingHR.

But do these opportunities really exist, or am I just falling for the hype / bubble around web 2.0?

Continued at: http://blog.social-advantage.com/2008/09/web-20-hype.html


  • Consulting  - Research - Speaking  -  Training -  Writing
  • Strategy   -  Team development  -  Web 2.0  -  Change
  • Contact  me to  create  more  value  for  your  business
  • jon [dot] ingham [at] social [dash] advantage [dot] com



  1. I sense there's a huge variation between organisations in terms of where they are on the curve. Some aren't even on it at all. he gap will widen between the 'Web 1.0' and 'Web 2.0/ Enterprise 2.0' firms in terms of extent and sophistication of use of social software. I believe there will be an impact on competitive advantage, but how much is hard to say.

  2. Thanks for your comment Simon. Yes, I agree, time will tell. Though I do think the case studies which already exist (some of which are described on this blog) already tell a fairly compelling story.


Comment Box is made DO FOLLOW for Google spiders... so comment on...