Crowdsourcing

 

I've just been reading an excerpt of Jeff Howe's new book, 'Crowdsourcing' on wired.com. 

Howe defines crowdsourcing as the act of taking a job traditionally performed by an employee and outsourcing it to an undefined, generally large group of people using the transformative power of today's technology which allows communities to be formed by shared interest rather than vicinity.  This enables the power of the many to be leveraged to accomplish feats that were once the province of the specialised few.

Continued at: http://blog.social-advantage.com/2008/09/crowdsourcing.html

 

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