The New Social Business

Strategic Competitiveness - Social Capital

Saturday, 25 October 2008

Hype or Groundswell?

 

     I've been meaning to post on 'Groundswell' for some time.  This book, written by two analysts who were both at Forrester, provides an interesting contrast to Gartner's warnings on hype.

Li and Bernoff believe that the evolution of social computing is creating a permanent, long-lasting shift in the way the world works, in which people use technologies to get things from each other instead of from companies.


Continued at: http://blog.social-advantage.com/2008/10/hype-or-groundswell.html

 

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