Monday, 4 August 2008

McKinsey: Building the Web 2.0 Enterprise


There were several interesting reports on web 2.0 / social networking published last month, including by McKinsey, Aberdeen Group and Bersin (I will be reporting on my won research shortly).

The McKinsey report provides an update on last year's research and finds increased use of web 2.0 tools which are still being used more frequently for internal than for external purposes (internal applications include managing knowledge - 83%; fostering collaboration across company - 78%; enhancing culture - 74%; training - 71%; developing products and services - 67% and internal recruiting - 54%).

Continued at:


  • Consulting  - Research - Speaking  -  Training -  Writing
  • Strategy   -  Team development  -  Web 2.0  -  Change
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  • jon [dot] ingham [at] social [dash] advantage [dot] com


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